29 April 2020 | Ghana

“Operators must brace themselves for new regulatory constraints as well as fast-changing consumer demands”

Ghana is Africa’s fastest growing economy with one of the highest growth rates in the world. The current crisis has quickly imposed new economic difficulties as the country has gone into a regionally imposed lock down in the two most populous states. Being at the early point of the curve in terms of numbers of cases, it is difficult to see if Africa will follow a European or Asian path in terms of the health impact. Key factors working positively and negatively will be the younger population profile and the lower provision of state health care respectively.

Currently logistics and transport is limited by lock down measures. Immediately different solutions are being applied with some success. Electronic forms of payment, e commerce generally and virtual communications are becoming the new normal. At the same time there are restrictions on wholesale adoption of these new methods because of accessibility issues for many and high demand for these products.

To understand those immediate impacts on the industry read the full CILT Ghana report

This is an example of a business response from Ghana which we are sharing as part of our global best practice resource to help you think about and determine appropriate responses locally.